Patrick Mahomes, Kelly Slater, and Lindsey Vonn are all in on Hyperice products. Now Anthony Katz, the company’s founder and the guy who dreams up those products, wants to make “soft-tissue hygiene” a habit for the rest of us with even more portable recovery devices. Despite dealing with an increasingly competitive marketplace, supply-chain challenges, and days full of in-person meetings, he doesn’t let it rattle him. Here’s how.
6:00 a.m. Walk it out
Katz takes his 14-year-old poodle mix for a walk around his North Laguna Beach neighborhood “so she can stay healthy and live a long life,” he says. But he admits the walks are as much for him as for her. “They help clear my mind and prepare for the day.”
9:00 a.m. Tune in
Katz has always loved listening to music when he drives. At one point, business calls started to creep into his 20-minute commute. So he made the decision to put off any communication until he was actually in the office—and he put the Pink Floyd back on.
9:15 a.m. Go IRL
“Since we’re a products company, checking in with the products team first is the most important job I have,” Katz says. He’s an in-person person: “I really don’t like most things about Zoom culture. I think people can collaborate more effectively in person and develop real relationships.”
11:00 a.m. Do what the day needs
Katz is not a routine and schedule kind of guy. “I won’t be writing books on time management—let’s just leave it at that,” he says. “I’ve always surrounded myself with people who have the opposite skill set and are very organized. That provides structure for me. If I had a bunch of people like me, we would never get anything done.”
